PalmTech Case study (Part 2): Immersion

How to know the user, even failing miserably at the user Survey

Double Diamond framework we used to conduct our Design Thinking process

Now that the context has been properly clarified (you can see Part 1 here), we can move on to the different phases of the Design Thinking process. In this chapter, I will talk about the User Research made during the Immersion stage. We used Desk Research, Survey and Interviews to gain rich insight about our potential users and the…